There’s probably at least one runner, cyclist, swimmer, cross-fitter, baller or all-around fitness enthusiast on your shopping list this season. If you want to help them make the most of their workouts — whether they want to establish a new… Continue Reading
As the main evidence of the IFBB evolution, the 2019 season will be a real challenge involving, not only thousands of athletes from the 5 continents but, as well the National Federations from 6 countries that will be hosting the… Continue Reading
The IFBB President completed his busy agenda of the year with his trips to Dubai and Tarragona. On his way to the amazing Dubai Gulf Classic event, he met with our members of the IFBB UAE Academy in Dubai. One… Continue Reading
Activewear is one of the only types of clothing styles in which both fashion and function optimisation are essential. Being able to wear clothing that is able to perform as good as it looks can make all the difference in… Continue Reading
The IFBB has no pause and wants to start December in style, with three amazing events. Two of them will take place in Europe, the Ukraine Diamond Cup in Kiev, and the Mediterranean Championship in Portugal. Crossing to the other… Continue Reading
HE’S bagged the Mr Olympia title more times than Arnold Schwarzenegger and now Ronnie Coleman reveals his ultimate muscle-building techniques. Most people consider Ronnie Coleman to be one of the greatest bodybuilders in the world. The 52-year-old man mountain was… Continue Reading
International Federation of Bodybuilding and Fitness, IFBB, the governing body of the sport of bodybuilding and fitness, was founded by brothers Joe and Ben Weider in 1946 in Montreal, Canada and it’s current President is Dr Rafael Santonja. IFBB headquarters… Continue Reading
Being healthy doesn’t have to mean going hungry. Feel Free Nutrition’s Chocolate Macro Muffin is a revolutionary diet-friendly dessert which contains under 200 calories per serving, and is made from the perfect balance of macronutrients to ensure you stay on… Continue Reading
Increase your vegetable intake with these X50 Broccoli Chips that are made from real broccoli! They are only 40 calories per pack, gluten free, pesticide free, reduced sodium, no trans fats and vacuum fried! X50 Broccoli Chips are currently only… Continue Reading
It’s really hard sometimes to work out what your having for breakfast every morning especially when your trying to stay healthy and your in a rush. As you may already know we have a great selection of protein products that… Continue Reading